O mercado de sinalización dixital ao aire libre subirá

2021/03/25

Co aumento do mercado de sinalización dixital "ao aire libre", as pantallas LED poden converterse no terminal de visualización dominante neste campo?

Na primeira metade do ano, debido ao impacto da nova pneumonía da coroa, varias industrias teñen impactos diferentes. Tomando como exemplo a industria das pantallas LED, a demanda de pantallas tradicionais de aluguer de escenarios e aplicacións de pantallas grandes ao aire libre é lenta, pero o mercado dos centros de mando e despacho requirido para o traballo do goberno, así como o campo do transporte público.sinalización dixital market in China has little impact on the market in its field, and it has become a growing market with few LED displays. So is it possible for LED displays that are intelligent and whose prices are declining year by year to become the overlord of sinalización dixital display terminals?

Digital signage

The sinalización dixital market of public transportation platforms and retail stores grows against the trend

Segundo a investigación de institucións relevantes, a maioríasinalización dixital product manufacturers are turning their attention to the outdoor market in the first half of the year, which is mainly reflected in bus stations and other land transportation platforms, as well as the fast-growing self-service ordering displays in fast food retail application scenarios. The lineup of public displays and signage displays for "outdoor" or "semi-outdoor" applications with more than 1000nits is growing steadily. As a high-brightness display terminal, LED display screens have been gradually decreasing in price in recent years, and the dot pitch has been shrinking, and the display size has been shrinking. It has a strong impact on the sinalización dixital display market and has become a dark horse in this field.

Afectados pola epidemia na primeira metade do ano, os envíos de exteriorsinalización dixital machines dropped sharply. In order to improve corporate profitability, many manufacturers expanded their product range and shifted their attention from the more affected indoor displays to those with rising demand. Outdoor display markets such as public transportation platforms. Secondly, during the epidemic, many stores added sinalización dixital that can display posters, videos and strong interaction in order to attract traffic. The creation of digital stores has also promoted the growth of sinalización dixital demand to a certain extent. Furthermore, due to the need for prevention, control and isolation, manufacturers have taken longer to develop products. Therefore, during the epidemic, the display terminal technology is catalyzed to mature, and sinalización dixital terminals display three major display devices: LCD, DLP and LED. Technological competition during the epidemic has promoted the maturity of technology and the decline of market prices, thereby stimulating the overall market. Industry insiders predict that starting from 2021, the growth rate of outdoor sinalización dixital display products will gradually exceed that of indoors. With the emergence of new high-brightness products, outdoor display products will have more opportunities to appear in new outdoor application scenarios such as outdoor sports and hotel terraces.

LCD, DLP e LED compiten no mesmo campo

Who can win in the field of sinalización dixital terminal display?

A sinalización dixital adoita ser un dispositivo terminal de visualización de pequeno tamaño que require unha visualización próxima. As vantaxes de LCD e DLP son de pequeno tamaño e pantalla delicada. Polo tanto, antes da introdución de pantallas LED de pequeno ton, LCD e DLP eran os principais produtos de terminal de visualización para sinalización dixital. Coa mellora da resolución do produto, os produtos con pantalla LED de pequeno paso comezaron a entrar no mercado interior e comezaron a competir no mesmo escenario con paredes de empalme LCD, proxeccións industriais e outros produtos. En 2019, as tecnoloxías de visualización de luz directa LCD e LED uníronse ás mans no mercado "semi-exterior", especialmente no comercio polo miúdo e no público. Nos últimos anos, a tecnoloxía de pantalla LED de pequeno paso madurou e os custos caeron. , O prezo deste produto tamén comezou recentemente a mostrar unha tendencia á baixa.

Non obstante, aínda que LCD e DLP ocupan parte dosinalización dixital market, their low-brightness characteristics limit their application in outdoor scenes. Therefore, in order to seize the opportunity of outdoor sinalización dixital, digital signage manufacturers have come in to introduce higher brightness 4000nit and IP protection level higher than 56 products, but its price is close to or even higher than the price of P2-P5 LED display, and its protection level is far less than the protection performance of outdoor LED display, so in the P2-P5 point spacing In the field of outdoor sinalización dixital, LED displays have advantages in price, brightness and protective performance. However, in the field of fine-pitch products with higher pixel specifications, the price advantage is still inferior to LCD products. Therefore, major companies in the LED industry are trying to reduce the price difference and seize more sinalización dixital market share.

With the maturity of LED display technology and the decline in the price of small pitches, the terminal display market will become fierce, and will spread to the small pitch field, sinalización dixital and other major fields, and the competition of major machine manufacturers will also increase. It's getting more intense. With the current advantages of LCD, DLP, and LED, the three major industries have equal opportunities and equal markets. In the future, who can lead in terms of price advantage and technological advantage will be able to break through in the field of sinalización dixital and even commercial display.